Thursday, May 25, 2006

U-M officially announces its radio package

U-M formally announced today its radio package for the upcoming Michigan Football season. The package will be in effect through the 2010 Football season. As expected, it was officially announced that the dynamic duo of Frank Beckmann (play-by-play) and Jim Brandstatter (analysis) will continue on in their announcing duties. The football games will be simulcast on CKLW-AM (800) and WOMC-FM (104.3). Additionally, fans in areas outside Detroit will have access to more than 30 other affiliates. Furthermore, fans will be able to listen to the games from anywhere in the world via FREE audio streaming at the university's official website at I have to admit I was surprised they made the audio streaming feature free. I think Athletic Director Bill Martin may score himself some big public relations points for that one. Listening to the game over the internet from anywhere in the world is the wave of the future and many schools charge for that privilege. Providing that service for free is a great way to curry the favor of the Wolverine faithful. Overall, I think A.D. Martin has done very well with the radio package and it will make people soon forget the sudden and unexpected separation that occurred with WJR after last season. Go Blue!


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